S E R V I C E S
₹5Cr+ Managed Ad Spend • 4.2x Avg. ROAS

Google Ads (PPC) Management & High-ROAS Campaigns

Stop wasting budget on broad clicks and fraudulent traffic. We architect high-intent Search, Shopping, Performance Max, and YouTube campaigns that maximize ROAS and generate real sales pipeline.

4.2x Avg. ROAS
★ ₹5Cr+ Spend Managed
-35% Wasted Spend
Sponsored https://www.niteshprasad.com Performance Marketing & Google Ads Scaling Eliminate wasted ad spend with negative match sprints. 4.2x ROAS. Search Campaigns Performance Max ROAS Audit → CAMPAIGN RETURN ON AD SPEND (ROAS) 4.2x ROAS Week 1 Week 2 Week 3 Week 4 (Scaled)
STRATEGIC APPROACH

Scientific Paid Search Built for Maximum Profitability

Google automated smart bidding often acts in Google best financial interest, not yours. Without rigorous negative keyword filters, strict single-theme ad groups, and exact match safeguards, up to 40% of ad spend bleeds into competitor staff searches and junk queries.

I treat your advertising budget as capital invested for immediate cash-flow returns. Every dollar is tracked through offline conversion tracking, Enhanced Conversions, and dedicated high-converting landing pages.

Direct Senior Execution Guarantee

Every campaign and line of code is executed directly by Nitesh Prasad. You never deal with junior account managers, unmonitored interns, or automated fluff dashboards.

Key Performance Benchmarks

4.2x
Average Campaign ROAS
-38%
Reduction in Cost Per Lead (CPL)
9.2/10
Average Keyword Quality Score
₹5Cr+
Profitable Ad Spend Managed
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CORE DELIVERABLES

What's Included in This Service

High-Intent Search Campaigns

Laser-targeted keyword selection focused on high-intent buyer queries with exact and phrase match control.

Google Shopping & Performance Max

Optimizing Google Merchant Center feeds, custom labels, product grouping, and audience asset signals for e-commerce growth.

Conversion Tracking & Enhanced Conversions

First-party server-side tracking, GTM container setup, Enhanced Conversions, and CRM offline conversion imports.

Continuous Negative Match Pruning

Weekly search term audits and account-level negative keyword libraries preventing wasted spend on unqualified queries.

Landing Page Conversion Rate Optimization

Building dedicated, lightning-fast landing pages with clear social proof and frictionless lead capture forms.

YouTube & Remarketing Funnels

Engaging targeted video ads and dynamic display banners to re-capture abandoning visitors and shorten sales cycles.

METHODOLOGY

Our Execution Process

01

PPC Account & Historical Data Audit

Forensic analysis of past campaign waste, Quality Scores, bid strategy anomalies, and conversion attribution gaps.

02

Granular Account Restructuring

Re-organizing ad groups into tightly targeted themes with customized ad copy, pinned headlines, and extensions.

03

Tracking & Conversion Architecture

Implementing Google Tag Manager, Enhanced Conversions, and conversion value rules to ensure clean bidding data.

04

Scaling & Daily Bidding Optimization

Smart bidding fine-tuning, search term sculpting, and budget reallocation toward highest-margin products/services.

TECH STACK

Enterprise Tools & Platforms Used

Google Ads Editor
Google Merchant Center
Google Tag Manager
GA4
Looker Studio
Optmyzr
SpyFu
PROVEN TRACK RECORD

What Founders & Directors Say

“Nitesh audited our technical crawl debt and reconstructed our collection page architecture. Within 4 months, our non-brand organic search traffic increased by 5.2x, generating over ₹38 Lakhs in incremental organic revenue.”

RS

Rahul Sharma

Founder & CEO, TechScale D2C (E-Commerce)

“Before working with Nitesh, our Google Ads budget was bleeding cash on broad match junk. His negative match sprints and restructured PMax campaigns slashed our Cost Per Acquisition by 38% while doubling qualified demo bookings.”

AP

Ananya Patel

CMO, FinEdge Solutions (B2B SaaS)

“Nitesh set up Meta Conversions API (CAPI) via server-side GTM and launched weekly creative sprint tests. Our blended ROAS jumped from 2.1x to 3.8x, and we finally have reliable attribution post-iOS 14.”

VM

Vikram Malhotra

Head of Growth, UrbanAura Living (Retail & D2C)

“Our clinics were completely invisible on Google Maps beyond a 2km radius. Nitesh optimized our Google Business Profile, fixed NAP citations, and built a review engine. We are now #1 in the Local 3-Pack across 14 target localities with a 140% surge in patient calls.”

MN

Dr. Meera Nambiar

Director, Nova Care Specialty Clinics (Healthcare)

“Nitesh is months ahead of other marketers when it comes to GEO. He restructured our entity knowledge graph and published high-information gain data. Now ChatGPT and Perplexity actively cite our software as the top recommended solution.”

SS

Sanjay Singhania

Co-Founder, Enterprise Cloudware (SaaS & AI)

“Nitesh rebuilt our slow Elementor store into a handcrafted classic WordPress PHP theme. Our mobile PageSpeed surged from 28 to 98, Largest Contentful Paint dropped to 0.7s, and mobile checkout conversion rate increased by 44%.”

KD

Kunal Deshmukh

VP of Digital, LuxStyle Group (Lifestyle & Fashion)

FREQUENTLY ASKED QUESTIONS

Everything You Need to Know

For lead generation, a monthly ad spend between ₹35,000 to ₹1,00,000 provides adequate statistical volume to train bidding algorithms and generate consistent leads. For e-commerce, budgets scale according to catalogue size.

Unlike SEO, Google Ads traffic begins within 24 to 48 hours of campaign launch. Full algorithmic efficiency and optimal ROAS typically lock in during weeks 2 through 4.

I primarily work on a transparent flat monthly management fee based on account scope, not ad spend percentage. This ensures my recommendations are purely focused on your profitability, not inflating your spend.

You retain 100% ownership of your Google Ads account, billing profile, and conversion data. You grant me manager access, and you keep everything if you ever pause service.

COMPLEMENTARY SOLUTIONS

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