Holistic Growth Across Your Entire Customer Lifecycle
Siloed marketing is the most expensive mistake growing businesses make. Running Google Ads without coordinating with Meta retargeting, or driving traffic to unoptimized landing pages with poor conversion rates, destroys your return on ad spend.
As a performance marketing consultant, I engineer your entire conversion funnel. We examine your customer acquisition cost (CAC), customer lifetime value (LTV), attribution models, and conversion rates to construct an unstoppable multi-channel flywheel.
Direct Senior Execution Guarantee
Every campaign and line of code is executed directly by Nitesh Prasad. You never deal with junior account managers, unmonitored interns, or automated fluff dashboards.
Key Performance Benchmarks
What's Included in This Service
Multi-Channel Attribution Modeling
Connecting top-of-funnel social discovery with bottom-of-funnel paid search conversion to reveal true multi-touch ROI.
Full-Funnel Conversion Rate Optimization (CRO)
A/B split testing checkout flows, value propositions, pricing tiers, and mobile micro-interactions to increase conversion yield.
Unit Economics & CAC:LTV Hardening
Aligning acquisition costs with gross margins, repeat purchase intervals, and churn rates to protect profitability.
First-Party Data Strategy & CDP Setup
Collecting compliant first-party email, SMS, and purchase data to build owned marketing assets resilient against ad privacy shifts.
Unified Executive Looker Studio Dashboards
Custom reporting centralizing ad platform spend, Shopify/WooCommerce sales, and blended CAC into a single real-time view.
Retention & Email Automation Workflows
Post-purchase email and WhatsApp win-back automations designed to lift 90-day repeat purchase frequency.
Our Execution Process
Funnel & Unit Economics Audit
We model your customer journey, break-even CAC, drop-off points, and blended MER across all acquisition channels.
Cross-Channel Traffic Architecture
Setting up synchronized Google, Meta, and organic search funnels with dedicated landing page experiences.
Continuous Split Testing (CRO)
Deploying weekly headline, offer, and layout experiments to steadily lower cost per transaction.
Scale & Budget Allocation Sprints
Reallocating spend dynamically based on real-time channel marginal return and inventory velocity.
Enterprise Tools & Platforms Used
What Founders & Directors Say
Everything You Need to Know
Standard advertising focuses on vanity metrics like impressions and clicks. Performance Marketing is rooted in unit economics: cost per acquisition, customer lifetime value, blended MER, and net profit margins.
We use a combination of UTM parameters, first-party server-side tracking, post-purchase surveys, and custom Looker Studio models to evaluate first-click, last-click, and data-driven attribution.
Yes. Traffic without conversion rate optimization is pure waste. CRO is baked directly into our performance marketing sprints.
Yes. I provide clear data-backed creative briefs, copy hooks, and visual wireframes for your internal designers and video editors.
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Meta Ads Management
Scale high-converting Facebook and Instagram campaigns built on server-side Conversions API (CAPI), creative testing frameworks, and advanced audience segmentation.
SEO Services
Turn organic search into your most predictable revenue engine. We focus on ranking for commercial buyer keywords, eliminating technical crawl debt, and acquiring real editorial backlinks.
Scale Your Performance Marketing with Nitesh Prasad
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